PureColor Launches New Shopping Site for Clean Chemistry Wood Stains

    ALBUQUERQUE, NM, May 10, 2016 /24-7PressRelease/ -- PureColor, Inc., a leading supplier of clean chemistry eco-friendly wood stains, today launched their new sister website, EvenGrainStain, which allows consumers to purchase EvenGrain products directly from the factory. The stock palette of twenty-four designer colors and accompanying finish products are available immediately.

PureColor's EvenGrain Stain stock colors can be mixed to create an infinite palette of custom colors. The stains apply with a traditional wiping process and can be used for interior or exterior wood and veneer surfaces. Designed with sustainability and usability in mind, PureColor's patented stain-in-a-box packaging is made from recycled materials with an enclosed flexible pouch ensuring product purity, reducing material waste, and providing easier re-use. The boxes also simplify shipping, handling and storage.

"We're excited to offer the full breadth of our EvenGrain product line to parents, DIYers and professionals that care about their health and the health of our planet," stated Scott Caruso, PureColor's CEO. He further noted: "EvenGrain stains are non-toxic, odorless, easy to apply, super fast and designer beautiful. It's an all around win."

Along with the launch of the e-commerce website, PureColor rolled out new branding which includes an updated logo. The logo now features a water droplet to represent clean chemistry, and the classic leaf motif representing their sustainability mission to create eco-friendly products.

About PureColor
PureColor, Inc. designs and develops sustainable fine finishes for woods and composites used by OEM building products manufactures, the architectural coatings market, and the DIY consumer. PureColor's patent pending clean chemistry delivers innovative, high performance, industrial-grade, eco-friendly products. PureColor, Inc. is privately held and headquartered in Albuquerque, New Mexico. PureColor, EvenGrain, Enchantment, PurePrime and PureShield are trademarks of PureColor, Inc.

Media Contact:
Meagan Nordmann
505-366-4447
[email protected]
www.purecolorinc.com

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