The Switch Evolution Review Millennials Demand for a Change in Customer Service

    SYDNEY, AUSTRALIA, May 20, 2016 /24-7PressRelease/ -- The Switch Evolution believes that for businesses to maximise their ability to deliver effective customer service, they need to readdress the importance of understanding the millennial generation. Customer experience is the biggest factor in determining repeat business and the firm is confident many small businesses are failing to realise the significance good customer service has on the overall health of the business. Poor service will reflect on a business' brand and is difficult to reverse.

About The Switch Evolution: http://www.theswitchmarketing.com/about-2/

Research into modern consumers found that immediate same day service is expected as standard customer service from 75 percent of consumers. This compared to 67 percent in 2014, and 30 percent wanted a response within the hour. Comparative data showed Millennials are the most demanding consumer group. With 55 percent demanding a response within an hour in comparison to 41 percent from those in the 35 to 44 age group. Comparing genders offered an insight into the male market, where 23 percent of men wanted an immediate response versus 15 percent of females. With most companies offering virtual customer service online or through an app, it was reported a telephone call was a final resort for most consumers.

The youngsters of today are able to multitask at a touch of a button due to technological advances, switching between laptops, smartphones and television on an average of 27 times per hour. Businesses must adapt dated methods to engage using a sleek customer experience which condenses all of these new touchpoints, providing meaningful engagements from every screen. Frustration and disengagement will likely ensue if these aren't met.

The Switch Evolution is an outsourced sales and marketing firm based in Sydney, Australia. The firm specialises in a unique form of direct marketing whereby they connect with consumers directly on behalf of their clients' brands. The firm creates personalised campaigns that are then taken directly to consumers via face-to-face marketing techniques in order to create long-lasting and personal connections between brand and consumer. This leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

One of the firm's unique capabilities allows brands to offer a personalised customer experience that offers an immediate response to queries and encourages a positive consumer experience.

Find out more about The Switch Evolution by following @TheSwitchEvo on Twitter of visit their Facebook page.

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