Xo.works Launches Customizable Art Shirt Collection

    BERKELEY, CA, July 22, 2016 /24-7PressRelease/ -- If you're tired of wearing shirts that turn you into a walking billboard for Fortune 500 companies, there's a new option for you. Startup garment manufacturer, Xo.works, offers a line of customizable shirts that have nearly 150,000 possible configurations of shirt color, designs, design color and more, so you can create your own unique, one-of-a-kind wearables.

"This is not like Zazzle or Cafe Press," says company founder, Rob Honeycutt. "It's not an 'anything goes' process." Honeycutt explains how Xo.works considers their products an artistic collaboration with their customers. The starting 18 designs and 3 design configurations are specifically non-commercial creations of their own artists, yet the end customer has the ability to select variations to suit their own individual tastes.

Each shirt is created in an "on-demand" manufacturing process. Since there are such a high number of possible variables, making a full stock program is impossible. "And that's exactly the point!" says Honeycutt. Xo.works is printing each and every shirt as customers order them to ensure every product is a one-off creation for that specific customer.

While traditional t-shirt printing is focused on efficiently churning out high volumes of identical shirts, Xo.works takes the opposite approach. Each shirt is a collage of between 50 to 100 or more individual screen prints. Honeycutt says the screen printing techniques function as an expressionistic approach to creating t-shirt art.

According to Honeycutt, "One of the key purposes of clothing is self-expression. We lose this core element of self when we wear generic, meaningless products whose purpose is merely to promote large corporations. I believe what we wear, even when it's something as simple as a t-shirt, should bring life and meaning to our day."

Xo.works is a 2016 startup company formed to bring personal choice alive for consumers through affordable artistic wearable one-of-a-kind creations.

Xo.works shirts are 100% cotton, come in 4 styles, and customers can choose from 10 shirt colors, 10 ink colors, 18 designs with 3 design configurations. Currently Xo.works shirts are only available online, but will be in retail stores soon. Prices range from $40 to $80.

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