Sizzling New Holiday to Make its National Debut at On The Border Mexican Grill & Cantina

    DALLAS, TX, August 17, 2016 /24-7PressRelease/ -- On The Border knows that nothing says "celebration" quite like the fiery-crackle of the cast iron skillet AND the aroma of delicious-smelling sizzling, grilled-to-order fajitas. So now, they're making sure the dish itself has its very own holiday. National Fajita Day will take place for the first time ever on Thursday, Aug. 18, at On The Border (OTB) locations across the country, with fajita specials designed to get everyone fired up about this classic regional Mexican favorite.

"Our mesquite-grilled fajitas always meet with ooohs and aaahs as they make their way from the kitchen to the dining room or OTB Patio - and this holiday is designed to take that excitement to its fullest," said Ashley Zickefoose, Chief Marketing Officer with On The Border.

The festive restaurant brand's signature Fajita Grill includes a wide variety of savory fajita recipes featuring chicken, steak, or shrimp, or even more creative combos like grilled Portobello mushroom and vegetables, shredded pork carnitas, or Monterey Ranch Chicken with Monterey Jack cheese, bacon and ranch dressing. All are served with hand-pressed to order flour tortillas, and guests can choose from such toppings as sour cream, pico de gallo, cheese, or guacamole.

"Over the last 10 years of working with the brand, I have learned the art of mastering the perfect, authentic fajita for our guests to enjoy." said Brian Campbell, Director of Culinary and R&D with On The Border. "That's why our fajita entrees make up a whopping quarter percent of our sales. Now you can see why we don't take this holiday lightly." According to industry reports, On The Border sells more fajita entrees than any other casual dining restaurant.

In fact, Campbell isn't the only one who has perfected the art of the Sizzling OTB fajita. Chef's in all restaurant locations have to be "Fajita Sizzling Certified" ensuring they know how to cut the meat, season it properly and present all guests with OTB-level standards of fajita perfection - 100% of the time.

In honor of National Fajita Day, whether dining in or on the patio, guests can enjoy a $9.99 Fajita bundle that includes a choice of Chicken, Vegetables, or Carnitas Classic Fajitas, a cup of Queso cheese dip, and two Sopapillas for dessert. Guests may also choose to upgrade their bundle to steak or shrimp for just $2 more. Don't skip the party, though! This offer is good all day, dine-in only.

"Fajitas aren't just tasty - they're a full-scale celebration," Zickefoose added. "On The Border has been the spot for fajita festivities since 1982, which is why we're the ultimate place to come for the first-ever National Fajita Day on August 18th."

About On The Border
On The Border Mexican Grill & Cantina is the world's largest Mexican casual dining brand, offering an extensive menu of great-tasting, classic and contemporary Mexican food, like sizzling mesquite-grilled fajitas, and Margaritas as big and bold as the border itself. On The Border is owned by Border Holdings, LLC, with more than 150 restaurants in 34 states, Puerto Rico, Asia and the Middle East. Follow and 'like' On The Border on Facebook at http://www.facebook.com/OnTheBorderMexicanGrillandCantina, and @OnTheBorder on Twitter. For more information, visit http://www.ontheborder.com.

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