The Definitive Guide to Data-Driven Marketing

    SOPHIA ANTIPOLIS, FRANCE, September 12, 2016 /24-7PressRelease/ -- Celsius International, the B2B specialist within WPP, today announced the release of "The Definitive Guide to Data-Driven Marketing".

"As companies seek to provide with a genuine multichannel experience, their ability to overcome the data limitations to address customers and prospects is becoming critical and a true success differentiator," said Antoni Chumillas, CMO at Celsius International. "After many years of helping Fortune500 companies optimize their data, CRM and digital processes, we have seen some common patterns. 'The Definitive guide to Data-Driven Marketing' reflects Celsius' transformation into a B2B best-in-class organization that drives topline growth and demonstrates what data-driven marketing can accomplish."

About Celsius International
Celsius helps B2B multi-national customers to gain the best return on their marketing investment by increasing their prospect and customer value. Customers include 60% of top 10 Fortune's Most Admired Companies in IT. HQ is in Sophia Antipolis, France's "Silicon Valley". Celsius is the B2B specialist unit within WPP, the world's largest advertising group.

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