Page 1 Solutions Releases Case Study on User Engagement Benefits of Longform Web Pages

    GOLDEN, CO, October 11, 2016 /24-7PressRelease/ -- Internet marketing agency Page 1 Solutions announced the findings Wednesday of a quarter-to-quarter study of website performance metrics. Analyzing page data from client websites in each of the company's industries - legal, dental, plastic surgery and ophthalmology - the new case study demonstrates that longer, more comprehensive content shows a strong correlation with increased user engagement.

Longform content provides a robust overview of the service a visitor to the practice website is considering. In addition to a higher word count (approximately 1,500 words compared to a standard Web page's 500 words), this content is designed to be a comprehensive resource that answers common questions and provides expanded detail on multiple aspects of the topic.

"More words is only the beginning of what sets these pages apart," said Dan Goldstein, president of Page 1 Solutions. "Longform content is a hub for user education. It presents a wealth of opportunities to include eye-catching visuals that keep visitors scrolling down the page, and it provides our clients with a way to set themselves apart from their competitors' practice websites."

Page 1 Solutions rewrote a "standard" Web page into longform content on a practice website in each of the agency's verticals, then compared performance over 90 days against the original. The study analyzed the following key metrics:

- Sessions: A period of active engagement with a website

- New sessions: An estimated percentage of first-time visits to the site

- New users: The number of users accessing the website for the first time in a given date range

In almost every instance, KPIs on each of these pages increased significantly, driving new and returning Web traffic. The case study summarizes the benefits as follows: "The overall results show that longform content that answers ALL questions in one well-organized and visually stunning location rises above the competition and is valuable for [our] clients."

About Page 1 Solutions, LLC

For 15 years, Page 1 Solutions has provided a diverse array of Web marketing services to clients in the legal, plastic surgery, dental and ophthalmology fields. Team members at the agency collaborate with clients to develop custom multi-channel digital marketing strategies that drive traffic to the practice website and generate new leads and cases. Visit the Page 1 Solutions, LLC website https://www.page1solutions.com/

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