Executive Marketing Media Host Workshop on the Power of Impulse

    QUINCY, MA, October 17, 2016 /24-7PressRelease/ -- Defined as 'a sudden strong and unreflective urge or desire to act,' an impulse is essentially a spur of the moment, unplanned decision to buy. A prime example of utilizing impulse is in the retail trade, where retailers place products at the counter, leading to consumers making purchases known as impulse buys. At Executive Marketing Media, they teach their employees how to utilize impulse in order to drive sales.

About Executive Marketing Media: http://www.exmm.co/about-us.html

Sales and marketing specialists, Executive Marketing Media hosted a workshop for their employees this past week on the power of impulse, and how to use the impulse factor to boost conversion rates and drive sales. According to research, emotions play a critical role in purchasing, triggered by seeing the product or upon exposure to a promotional message. Impulse buying is big business in the US, with an estimated 40% of the total money spent on retail via impulse buying.

According to the US Department of Commerce, 90% of people make an occasional impulse purchase, and between 30-50% of all purchases were classified as impulse purchases by the buyers themselves. Interestingly, the report also found that younger consumers with higher incomes make a larger percentage of impulse purchases. For businesses looking to take advantage of impulse purchasing, they need to reach people at the right time with the right message, and this is something that Executive Marketing Media specialize in.

During the two-hour workshop, the CEO educated the firm's employees on the meaning of impulse, how it works and how to utilize it. While the information in the seminar included company trade secrets, Mr. Talesh was willing to share one piece of advice for firms looking to utilize impulse. At Executive Marketing Media they firmly believe that direct marketing is the most effective method for capitalizing on impulse purchasing, because essentially, "people buy from people," stated CEO Media Talesh. Executive Marketing Media believe that their direct and personalized approach to marketing - utilizing the human element to deliver a marketing service with a smile and a handshake - is the most effective method for capitalizing on impulse buying, and they are urging other brands to consider direct marketing solutions.

Executive Marketing Media works closely with Fortune 500 companies to deliver custom-made marketing campaigns which are personalized to suit the needs of their clients. The firm connects with consumers on a one-to-one level to encourage long-lasting business relationships between brand and consumer. At Executive Marketing Media they believe that they can standout in a competitive market because of their personalized approach to marketing, implementing the personal touch into each marketing campaign, meeting consumer needs and capitalizing on impulse by meeting consumers face-to-face.

Source: http://www.barkcreative.com/impulse-buying/

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