Hunter Bailey Investigate the Rise of Pop-Up Events

    SYDNEY, AUSTRALIA, November 09, 2016 /24-7PressRelease/ -- Australia is in the midst of a pop-up revolution, with more brands than ever before making the most of the unique benefits pop-up marketing campaigns can offer. The popularity in pop- up events and campaigns is currently being attributed to a rise in the number of visitors to pop-ups and an increased average spend. Not only are pop-up events popular with businesses, but they are also a big hit with consumers, who are enjoying the increasingly rare opportunity to get up close and interact with brands one on one.

About Hunter Bailey: http://www.hunterbailey.com.au/about-us/

Making their first appearance in Australia more than ten years ago pop up marketing events have grown at an alarming rate. Experts are estimating that their numbers have doubled in the last two years alone.

Hunter Bailey, an exciting event marketing firm specialise in organising and implementing pop-up marketing events for a number of high profile brands. The company aren't particularly surprised at the growth rate of the pop-up industry and believe there to be many contributing factors to the success of pop-ups over recent years.

Pop-up events are by their nature, the ultimate in flexible marketing tools. They offer brands the freedom to try out new markets and wider their brand reach. While it would be incredibly expensive to do this on a permanent scale, pop-up event marketing allows brands to permeate as many markets as they wish with very little expenditure.

Pop-ups have also proved to be a great way of creating a buzz around a brand, which is crucial for start-ups, or those brands operating in a saturated industry. Only being in one location for a limited time encourages consumers to engage with the brand, for fear of missing out. This creates significant brand interaction and leads to word of mouth referrals and greater consumer interest.

Lastly, one of the main reasons Hunter Bailey believe pop up events to have thrived in Australia is due to their unique ability to offer customers a more personalised brand experience. In today's market, customers constantly have to contend with impersonal online marketing and automated services. Pop-ups present customers with the chance to meet with brand representatives face to face and engage with them on their own terms. Putting the customer in control in this way allows them to form stronger bonds with brands and as a result, can considerably increase a brand loyalty and lead to a stronger and more consistent sales stream.

Hunter Bailey has helped many brands boost their exposure and generate better sales and customer loyalty results through pop-up event marketing. As an outsourced B2B, promotional and Event marketing firm, Hunter Bailey provides clients with a first class service that increases their customer base. The firm has a workforce of highly professional sales and marketing representatives in place, which bring the human interaction back into marketing strategies. The company's vision is to integrate their clients' brand awareness into the consumer shopping environment which will result in a receptive and positive response from customers - driving greater brand engagement and a higher ROI.

For more information about the firm Follow @HunterBaileyBri on Twitter or 'Like' them on Facebook.

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