AMA Richmond Debuts New Brand Identity, Underscores Commitment to Advancing, Informing and Connecting Marketers

    RICHMOND, VA, June 21, 2017 /24-7PressRelease/ -- On June 13, 2017 the American Marketing Association Richmond Chapter will unveil a new brand identity and logo that reflects both the transformation of the national organization and its vision for the future.

Since 1937, the AMA has been the pre-eminent force in marketing for thought leadership and valued relationships across the entire marketing community. The new AMA branding reflects its position as the essential community for marketers. The new logo is simple and versatile but embodies the trend forwardness and bias toward action of the AMA community.

The new mark also supports the AMA's new brand tagline "Answers in Action," which captures the unique fusion between scholarly research and managerial relevance found only in the AMA community. "We like to say that the AMA provides a great opportunity for marketers in the Richmond community to come together to learn, connect, serve and grow,"
said Steve Abbot, Richmond Chapter President.

"Our new logo reflects the forward-thinking perspective of the American Marketing Association," said Charleen McManus, President-Elect. "While the brand identity, tagline, and logo have changed to better distinguish the AMA on a global, national, and local level, it represents a shift and a larger transformation here at the AMA to better serve our community of marketers and business."

The AMA also announced its first-ever Intellectual Agenda meant to inspire thought, research and advancement in the field. The Intellectual Agenda will serve as basis for the AMA's content and intellectual capital for academics and practicing marketers going forward. The Agenda highlights the "seven big problems" in the marketing industry and provides critical context to the challenges all marketers face.

AMA's new brand launch also kicks-off its exclusive partnership with Equals 3, founders and developers of a cognitive intelligence tool named Lucy, which taps the artificial intelligence computing power of Watson to address common challenges across research, segmentation and media planning. AMA was selected as one of the few super users to beta test Lucy and in return, shared its extensive library of marketing content to provide users with detailed, sophisticated answers to marketing challenges in seconds.

AMA Richmond will reveal the new brand identity on June 14, 2017 at a members-only volunteer appreciation event. The official reveal to the public will be at the June 22nd Signature Speaker Series where Evan Carrol will be presenting on Big Data, Analytics, and Infosense: Using Technology to Drive Customer Loyalty and Advocacy.

Click here to view the new AMA logo. To watch a video about AMA's new brand identity, visit http://bit.ly/1OAxcVU, and to download AMA's Intellectual Agenda and learn more about the 7 Big Problems of Marketing visit http://bit.ly/1Oo5yv4.

About American Marketing Association Richmond

AMA Richmond brings together marketers in the Central Virginia area, serving as Richmond's leading source for education and networking in the field of marketing. The chapter is one of the premier professional organizations in the region, with over 350 active members. Our members consist of seasoned marketing professionals, educators and students representing a wide variety of industries, government, non-profits, education and services. Visit us online at amarichmond.org.

# # #