Fit Parent magazine creates charity partnership with Big Brothers and Big Sisters of Toronto

    /24-7PressRelease/ - TORONTO, CANADA, April 02, 2008 - Big Brothers and Big Sisters of Toronto is committed to improving the lives of Toronto's youth by delivering the highest quality volunteer based mentoring programs. Established in 1913, Big Brothers and Big Sisters helps children between the ages of six and 18 years of age become caring adults by matching children with a mentor who provides friendship and positive support.

Craig Knight, Publisher and Editor in Chief of Fit Parent magazine says "This charity partnership with Big Brothers and Big Sisters of Toronto is an exciting development for Fit Parent magazine. We are keen to provide editorial coverage and sponsorship revenues to a valued, longstanding organization. It has been said that it takes a village to raise a child and we believe that through mentoring, activity and education, we can create healthy children who in turn, create healthy, vibrant and safe communities."

"We look forward to working with Fit Parent magazine and doing many great things together to benefit the youth of Toronto. Big Brothers and Big Sisters of Toronto is proud to be the charity who will benefit from a percentage of every magazine advertisement sale and sponsorship from the Fit Parent Family Fitness Challenge." - Carol Anne Ruscica, Director of Marketing and Fund Development, Big Brothers and Big Sisters of Toronto

About Fit Parent Magazine
Established in the fall of 2007 Fit Parent magazine is a fresh and informative publication that speaks to today's active, healthy parents in a positive and motivational manner. Fit Parent magazine is slated for distribution to over 160,000 readers across Canada.

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