With Its Smell Challenge, Certainty® SmartBoost™ Laundry Additive Aims to Win the Hearts and Noses Of Customers

    CHATSWORTH, CA, November 12, 2019 /24-7PressRelease/ -- Certainty® SmartBoost™ is challenging customers to a dare. "Round up your funkiest, mustiest, stinkiest clothes," they instruct. "The next time you wash them, add a capful of Certainty SmartBoost. Dry as usual, then take a good sniff."

Certainty SmartBoost is a new laundry additive that infuses machine-washable fabrics with protection against bacteria that cause odors and degrade fabric. Developed by medical uniform leader Strategic Partners Inc (SPI), it was created for healthcare professionals who machine-wash their scrubs and lab coats at home.

"Laundry detergent gets clothes clean, but it's not effective against certain bacteria, which can remain and multiply on the garments," says Renata Ritcheson, SPI's Director of Research who oversaw development of the product. "The antimicrobial fabric technology in Certainty SmartBoost essentially pops the bacteria cell membrane like a water balloon, effectively destroying unwanted microbes so they can't cause odor and fabric damage."

"And Certainty SmartBoost is so simple to use. Just throw your clothes and detergent into the washing machine as you normally would, then add Certainty SmartBoost to the fabric softener port and let your machine do the work."

The active ingredient, BIOSAFE® antimicrobial fabric treatment by Gelest®, is non-bleaching, fragrance-free, and EPA-registered safe for use on all machine washable fabrics, including infant clothing and fabrics that touch food. It's effective on bacteria, mold, mildew, and even algae, helping keep clothes looking and smelling fresh between launderings.

Certainty SmartBoost allows healthcare workers to feel comfortable washing their uniforms with their family's laundry. And while it is aimed at the medical market, Certainty SmartBoost is quickly developing a loyal following outside of healthcare. "We've had athletes, firefighters, and camping enthusiasts take the Certainty SmartBoost Smell Challenge," Ritcheson reports. "Once they use the product, they become big fans because their clothes and uniforms smell so clean!"

Certainty SmartBoost is sold exclusively in medical uniform retail stores and is priced at $19.99 for a 20 oz. bottle, enough for 20 regular-size laundry loads. Customers interested in purchasing Certainty SmartBoost can visit www.certaintytechnologies.com to find a participating local retailer in their area.

Disclaimer: Wash all garments thoroughly after each use. Garments treated with Certainty SmartBoost antimicrobial laundry additive do not protect users or others against bacteria, viruses, or disease organisms. Always follow all best practices for infection prevention.

About Strategic Partners
Established in 1995, Strategic Partners (SPI) is a leading designer and manufacturer of high-quality, fashion-inspired medical uniforms, footwear, accessories, and fabric technologies. Its brands include Certainty Protective Technologies, Cherokee Medical Uniforms, Dickies Medical, HeartSoul, and Infinity Scrubs. SPI also sponsors the DAISY Award for Nursing Excellence, and is involved in numerous outreach and philanthropic activities to benefit healthcare professionals and the communities they serve. Their corporate headquarters and design studio are in Chatsworth, California. www.strategicpartners.net

About Gelest
Gelest, Inc., headquartered in Morrisville, Pennsylvania, is an innovator, manufacturer, and supplier of silicones, organosilanes, and metal-organics for advanced technology end markets including medical device, life sciences, microelectronics, personal care, and other high technology end markets. The company helps customers succeed by assisting them in the development and supply of chemistry to solve their most challenging materials science problems and to enable their new product technology. www.gelest.com

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