2020 Brings DownTown Mystic A Better Day

    NEW YORK, NY, January 15, 2020 /24-7PressRelease/ -- Sha-La Music, Inc. announces the worldwide release of the new album & single Better Day by US Rocker DownTown Mystic. Better Day will be released worldwide ex. North America by UK label Last Man Music, who signed a Licensing Deal with Sha-La Music in December and will handle digital & physical distribution. The Better Day digital album will be released on January 24 with the CD to follow on February 21. The album will be digitally distributed in the US/ North America via AWAL/Kobalt Music. The lead & title track will be released as a single to Worldwide Radio on January 21 via the iPluggers online platform.

Better Day is DownTown Mystic's 1st new album release since the critically acclaimed Rock'n'Roll Romantic in 2016. The Better Day single had its video premiere on YouTube January 9 and follows the 3 previous singles—Love Light, The Wish & One More Chance, released in 2019 as a run-up to the album's release. Last Man Music released The Wish EP in Europe last May, starting their relationship with DownTown Mystic. The Better Day digital album will have 10 songs, while the cd will contain 2 bonus tracks.

The Better Day single features the ace rhythm section from Ian Hunter's Rant Band—drummer Steve Holley and bassist Paul Page, who also play on 7 of the 10 album tracks plus the 2 bonus tracks. The song sets the positive tone for the rest of the album. DownTown Mystic Writer/Producer Robert Allen comments, "I wanted the album to have an overall positive vibe and Better Day was the perfect song to build on. I'm a big Tom Petty fan and as a nod to him the track features a 12-string Rickenbacker guitar that he made a trademark of his sound. I purposely created the instrumental break as an homage to Tom and his memory."

Besides garnering worldwide radio airplay on over 300,000 stations in 40 countries with the 3 singles last year, thanks to the support of some of the largest In-store Media companies in the world, DownTown Mystic has also built brand success through Sync Licensing. DownTown Mystic now has music sync licensed on over 175 TV shows, including shows like The Voice and American Pickers, which get re-shown around the world on the various streaming services. With a strong foundation in place, 2020 is shaping up to bring a Better Day for DownTown Mystic.

"Robert Allen (and hence DownTown Mystic) is one of the finest independent rock'n'roll singer-songwriters we've ever been privileged to hear." Jamsphere Magazine

"DownTown Mystic (aka Robert Allen) describes his music as 'vintage yet modern' and he is right on the money." StaticDive.com

"Better Day portends good things for the rest of DownTown Mystic's latest release." NeuFutur Magazine

Listen to: Better Day on SoundCloud: https://tinyurl.com/yflmrpfg

Better Day Video: https://youtu.be/c4SOHq7WOUk
One More Chance: https://youtu.be/ncv_M2hNTQk
The Wish: https://youtu.be/8eORFZwByAM

Better Day is available on:
iTunes: https://tinyurl.com/yg7u2l3u
Amazon: https://tinyurl.com/yeolv577
Spotify: https://tinyurl.com/y7ntbt88

Homepage: http://downtownmystic.net
Facebook: https://www.facebook.com/DownTownMystic/
Twitter: @DTMysticband
DownTown Mystic YouTube Channel: https://www.youtube.com/DowntownMystic1

Sha-La Music: http://sha-lamusic.com
Twitter: @shalaman

Last Man Music: https://lastmanmusic.com/

iPluggers: https://ipluggers.com/downtownmystic

Formed in 1987, Sha-La Music, Inc. is an independent Publishing & Production company that includes a Record Label with worldwide digital distribution. Sha-La has scored sync success with top Music Licensing companies in New York, Los Angeles, Nashville and Chicago such as Jingle Punks, ole, Chop Shop Music, Music of The Sea, Bunim/Murray, Music Dealers and PlayNetwork.

# # #