Etched, Inc., creator of the Prosocialites NFT collection, has partnered with VSA to usher in the future of IP merchandising

    LOS ANGELES, CA, May 20, 2022 /24-7PressRelease/ -- Etched, Inc. announced a first-of-its-kind partnership with VSA (https://madeinvsa.com/) to create unique, branded storefronts for everyone who owns a Prosocialites NFT. Generated through VSA's brand-enabling technology, each storefront contains world-class apparel designs featuring the art from its corresponding Prosocialites NFT.

VSA will generate, host, and maintain these storefronts free of charge. Furthermore, as commercial rights for Prosocialites have been granted, and in the spirit of decentralized ownership, l00% of the royalties from each storefront will go to the owner of its corresponding NFT.

All of the storefronts are browsable on VSA's website here: https://madeinvsa.com/PROSOCIALITES

"We're thrilled to be able to provide NFTs owners with a way to use the IP they now own from Day 1," said Brett Memsic, co-founder of Etched. "NFTs occasionally grant commercial rights to their owners, but there's no playbook or available tools to begin making use of those rights. These storefronts offer an elegant and immediate solution, and they're just the first step in a larger plan to offer products, tools, and services for extending, customizing, and monetizing the reach and value of your Prosocialites IP."

VSA's Prosocialites storefronts will evolve over time. Initially, they will contain 10 apparel SKUs for NFT/store owners to buy merchandise for themselves or to sell to others, e.g., as part of a fundraising campaign for a chosen cause. VSA handles everything from product design, to eCommerce hosting, manufacturing and delivery to the customer.

"Prosocialites are the perfect community partner to launch the platform we have been building for the last four years," said Chris Ritchie, co-founder of VSA. "Creating unique digital experiences and translating them into real life is the heart of what VSA does, and Etched immediately saw the value we could bring to their Prosocialites community. As our marketplace grows with the right partners and communities, we will support and expand the power of NFTs and unlock untapped value for minters, creators, artists and buyers."

About Etched
Established in 2020, Etched is a first-of-its-kind, charitable-cause-focused, non-fungible token (NFT) platform dedicated solely to "NFTs for Good" — curating and selling digital collectibles to help build communities and raise funds for charitable causes. It is the mission of Etched to channel the power of NFT technology to sustainably support and amplify philanthropic causes that make the world better. For more information, visit www.etched.co.

VSA is a Brand enabler focused on the democratization of brands, the unlocking of the power of IP and the unleashing of the creativity of minters, artists and designers. VSA empowers organizations, individuals and NFTs to become their own Brands, and gives creators and artists a canvas that starts digital but is translated onto physical goods including apparel, home goods and fine art. VSA's transactable eCommerce platform is powered by on demand manufacturing facilities in the USA in the fight against the carbon footprint and waste of the traditional supply chain utilized by global apparel brands.

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