Payne Arcade Business Association Launches Website That's 'Uniquely East Side'

    ST. PAUL, MN, December 08, 2022 /24-7PressRelease/ -- Payne Arcade Business Association recently launched a newly designed website, created by Golden Shovel Agency, to further strengthen its online presence and foster economic growth within the business community of Greater St. Paul. The website is user-friendly, modern, and features an eye-catching color palette.

"One of our priorities was to create a consumer-facing, easily navigable website for individuals to discover the East Side of St. Paul," said Molly Murphy, Current President of Payne Arcade Business Association. "It was also crucial the site hosted impactful content that people are already searching for."

The website puts a significant emphasis on what local businesses and the community have to offer. Businesses are locally-owned and operated, there's much diversity, and a ton of pride and work ethic in the area. Payne Arcade Business Association wants the world to know this and become a frequenter of the East Side for shopping, entertainment, food, and more.

Additionally, the new website will improve the organization's marketing efforts. On the occasion of its 100th Anniversary in 2022, PABA is working to build and expand on its long-standing tradition, focusing on elevating the awareness, appeal, and value of all the unique businesses, entertainment experiences, and non-profit services to its neighbors and patrons from the greater St. Paul area. In addition, to kick off the next 100 years, PABA is launching a fresh brand: 'Payne + Arcade | Uniquely East Side.'

"The Golden Shovel team was honored to work with Payne Arcade Business Association on this website project," said Aaron Brossoit, CEO of Golden Shovel Agency. "The new site will be a great asset for community members and business owners to understand regional opportunities and demonstrate their growth potential."

You can view the newly designed website at https://www.paynearcade.com/

PAYNE ARCADE BUSINESS ASSOCIATION has been working together since 1922 to promote and develop professional business relations, assist and support emerging and long-standing businesses, and engage in civic affairs. PABA is building and expanding on this long-standing tradition, focusing on elevating awareness, appeal and value of all the unique businesses, entertainment experiences, and non-profit services to its neighbors and patrons from the greater St. Paul area.

GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency that believes thriving communities improve everyone's lives. Everything it does connects businesses and talent with communities they'll succeed. It does this by empowering economic developers through groundbreaking economic development communications. Golden Shovel has helped hundreds of communities across the globe shape and tell their stories to strengthen the vitality of their regional economies.

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