Anthony's Coal Fired Pizza Celebrates National Rum Day 2024 with Crossfire Hurricane Rum

    FORT LAUDERDALE, FL, August 12, 2024 /24-7PressRelease/ -- Anthony's Coal Fired Pizza & Wings, owned by BurgerFi International, Inc., is fired up to introduce Crossfire Hurricane Rum, the signature rum by The Rolling Stones and Universal Music Group, to their guests in Florida and New Jersey. To celebrate National Rum Day on August 16th, Anthony's will turn up the volume with a special integrated campaign designed to invite fans to experience their "first lick of rum" with a unique guest rebate program.

Crossfire Hurricane Rum, a premium brand owned by the iconic status of The Rolling Stones, will be featured in five new signature cocktails at select Anthony's Coal Fired Pizza locations. The enticing lineup includes the Crossfire and Coca-Cola, Crossfire Sunrise, Crossfire Espresso Martini, and Crossfire Mojito. Beginning on this Friday, National Rum Day, guests who try any of these special drinks can receive a $10 rebate, courtesy of Crossfire Hurricane Rum.

"Crossfire Hurricane Rum creates a fantastic opportunity for us to enhance our bar offerings and provide our guests with a unique and memorable experience," said Carl Bachmann, CEO of Anthony's Coal Fired Pizza. "We're excited to join forces with such an iconic brand and look forward to the positive impact this collaboration will have on our happy hour and bar sales."

Cindy Syracuse, Chief Marketing Officer of Anthony's Coal Fired Pizza, added, "National Rum Day is the perfect occasion to introduce our customers to the extraordinary taste of Crossfire Hurricane Rum. By leveraging this exciting new brand, we aim to create buzz and drive engagement for both brands. We invite everyone to take their taste buds on an unforgettable ride with our new Crossfire Hurricane cocktails!"

To kick off the party, on Friday August 16th, the Anthony's at North Fort Lauderdale 1580 N Federal Hwy, Fort Lauderdale, FL 33304 will be hosting a "Start Me Up" event with special tastings, a DJ and giveaways. Select restaurants in Florida and New Jersey will be carrying the new Crossfire Hurricane Rum including Anthony's in (7) New Jersey locations and (7) Florida locations. The program aims to elevate the ACFP brand by tapping into the rock 'n' roll legacy of The Rolling Stones, and Crossfire Hurricane Rum's premium quality. The integrated campaign will feature in-store promotions, social media giveaways, and exclusive content to amplify the celebration of National Rum Day. This special rebate program will be available starting August 16th at participating Anthony's locations.

For more information about Anthony's Coal Fired Pizza and the upcoming National Rum Day celebration, or to find the nearest location, visit www.acfp.com.

About Anthony's Coal Fired Pizza & Wings
Anthony's Coal Fired Pizza & Wings was acquired by BurgerFi International Inc. (Nasdaq: BFI, 2021 and is a premium pizza and wings brand that operates 59 corporate-owned casual restaurant locations. Known for serving fresh, never frozen and quality ingredients, Anthony's is centered around a 900-degree coal fired oven with menu offerings including "well-done" pizza, coal fired chicken wings, homemade meatballs, and a variety of handcrafted sandwiches and salads. Anthony's was named "The Best Pizza Chain in America" by USA Today's Great American Bites, "Top 3 Best Major Pizza Chain" by Mashed in 2021, and made the 2024 "Best Customer Service List" by Forbes.

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