AAAA Conference Uses AdsOnFeet to Engage Attendees, Promote Sponsors

    /24-7PressRelease/ - BOSTON, MA, August 23, 2008 - "Digital Changes Everything" was the theme of this year's American Association of Advertising Agencies national media conference, held at Rosen Shingle Creek in Orlando, Florida. Conference organizers carried the digital theme through all aspects of the conference - right down to how they directed the nearly 1,600 attendees to the conferences' various events.

AAAA collaborated with AdsOnFeet, pioneers of walking TV advertising, to create an eye-catching demonstration of digital media in action. AdsOnFeet provided the conference with a team of trained presenters clad in 15" TvVests. The screens displayed conference events along with sponsor advertisements. Unlike a stationary information desk, the ad walkers could move about the crowd, targeting high-density areas to disperse information more effectively.

"Since the theme was how digital media is changing advertising, using AdsOnFeet to direct traffic and promote show sponsors was a perfect way to vividly demonstrate some of the latest innovations in digital advertising," said Dan Hack, Senior Partner of AdsOnFeet. "AdsOnFeet is a unique combination of eye-catching digital media and human contact that demonstrates how interactive digital advertising can be."

"Our walking TV screens can be used at trade shows, sporting events and in busy commuter areas and tourist destinations - anywhere people gather," said Mr. Hack. "Our presenters are able to reach consumers in places traditional advertising can't reach, and engage with them in way that advertisers have only dreamed about - until now."

Show sponsors featured by the ad walkers included: Cab, Forbes, Radio Advertising Bureau, ScreenVision, TVB, The Wall Street Journal, and Yahoo.

About AdsOnFeet
AdsOnFeet provides innovative marketing tools that allow advertisers to engage with customers in areas untapped by traditional marketing media. AdsOnFeet coordinates and executes complete walking video advertising campaigns on an international basis, including TvVest and presenter preparation and deployment, and video consultation and creation. For more information visit www.adsonfeet.com or contact [email protected].

About the AAAA
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.

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