Austin-based SEO Agency Releases Innovative Software - RefreshWeb to Launch New SEO Management Dashboard -

    /24-7PressRelease/ - AUSTIN, TX, September 18, 2008 — RefreshWeb , an Austin-based B2B web marketing agency, today announced the release of its forward-thinking SEO management dashboard, which provides clients a way to monitor the performance of their site on major search engines. SEO, or search engine optimization, is used to increase the number of top-ranking search terms on a site, for more successful search marketing.

The SEO dashboard enables clients to track their penetration of the Total Available Search Market (how visible their site is to all the people searching on all terms that are relevant to their business), and then make determinations on their SEO performance and make improvements on the areas of their site optimization that aren't performing.

"We are very excited about the possibilities that the dashboard brings to the entire market," says John Rasco, founder and president of RefreshWeb . "It empowers clients to have more control of the search term performance for their business, based upon the results they see on the dashboard. And, it encourages accountability for both clients and agencies."

The revolutionary dashboard, which is currently only available to RefreshWeb clients, will be offered as a stand-alone product at the beginning of next year. The tool, which features at-a-glance views of total market reach, performance on all terms on the major search engines, SEO progress reports, trend charts for each keyword phrase, and weekly updates of keyword phrase reach percentages, will help other SEO agencies, advertising agencies and SEO practitioners better service their clients. Another market for the tool is large enterprises with multiple product lines. Now, product marketing managers can focus on their individual market segment, while management can monitor overall performance.

The dashboard, which utilizes Ruby on Rails as the underlying technology, is just the beginning for RefreshWeb. There are plans for a whole suite of products making it easier for marketers to manage and enhance their search engine optimization.

About RefreshWeb

Austin-based RefreshWeb is an Internet marketing company with business-to-business search engine optimization and sales process optimization experts. They apply B2B marketing experience and technical expertise to promote clients' web sites to the top of the results on Google and other search engines.

For more information about the SEO agency, RefreshWeb, contact John Rasco at [email protected] or (512) 637-5271, 5828 Balcones Drive, Suite 202, Austin, Texas 78731. The company's website is www.refreshweb.com.

RefreshWeb (www.refreshweb.com), a B2B Web marketing agency, serves mid-sized corporations that desire to maximize their search engine rankings, optimize on-line sales processes, and strengthen their Internet marketing presence. RefreshWeb team members are both SEO experts and marketing masters - a rare combination. The RefreshWeb team excels at weaving SEO rules and marketing principles together into one solid Internet marketing strategy.

The team conducts an exhaustive search term and competitor audit, which is used to develop a comprehensive search engine and Internet marketing plan that supports the corporate goals and vision. The comprehensive scope of services includes SEO for organic visibility, pay-per-click, white papers, press releases, optimized PR, social media and Web 2.0 integration.

Clients have access to consulting services with the team of SEO experts who keep clients informed of the direction of the Web strategies. Ongoing monitoring and monthly reporting of the SEO and marketing progress occur in order to continually refine and maximize successes.

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