Retailers Connect with Mobile Customers Using Unbound Commerce's New Mobile Presence Platform -- Retailers Add Mobile Commerce to Build Pervasive Customer Relationships

    NEWTON, MA, December 12, 2008 /24-7PressRelease/ -- Unbound Commerce made available today its Unbound's Mobile PresenceTM platform for retailers, giving them the power to connect with their increasingly mobile customers. This software-as-a-service solution for mobile retailing provides top brands a fast, easy and powerful way to interact with their customers, who are actively using the anytime-anywhere convenience of the mobile internet.

"Moosejaw is successful because we've built a personal connection with our customers through our stores, website and catalog," said Robert Wolfe, Founder of Moosejaw Mountaineering, an Internet Retailer Top 100 Website, two years in a row, and multi-store chain of outdoor, surf, skate and snowboard apparel and equipment. "Unbound Commerce enabled Moosejaw to translate our brand into a compelling mobile experience for our customers - which we use to drive traffic to our stores, improve the shopping experience and deepen our interaction with the Moosejaw community." Moosejaw launched the mobile version of its online shopping and lifestyle website, m.moosejaw.com, with the new Mobile Presence platform, in order to take advantage of the increasing popularity of smartphones.

Unbound Commerce provides retailers with a menu of streamlined, easy to implement solutions, allowing them to add mobile-based capabilities to their current store or online properties via Unbound's Mobile Presence software. "Some of our customers start simple, beginning with a Store Locator with weekly circular specials," said Gerald Hewes, President of Unbound Commerce. "Others want to give their customers access to their catalogs from their mobile device, perhaps even incorporating mobile purchasing. Some companies are using mobile as a way to enhance their in-store experience, providing customer reviews and product details. We further enrich these experiences with client applications for the iPhone, Blackberry and Google Android phones, developed and branded specifically for the retailer. Lastly, our retail customers deploy text messaging campaigns to advertise new and special offerings and to deepen customer relationships."

The Mobile Presence platform delivers all of these capabilities and more through a Software-as-a-Service model, where retailers have no additional software or hardware to worry about. "Getting the Patriots ProShop up and running for mobile devices was easy for us," reported Brian Bilello, Retail Operations Director. "Unbound's platform keeps it simple, leveraging our existing product and customer data. We provide them our product feed and the platform creates the mobile version of our online store at www.patriotsproshop.mobi without any impact on our daily operations or new technology to manage."

"Anytime-anywhere customers represent a growth market for retailers, with more than 40 million regular mobile web users in the U.S.," according to Keith Lietzke, Chief Marketing Officer for Unbound Commerce, citing a Nielsen market study. "Certainly there are limitations with mobile devices, but consumers find anytime-anywhere irresistibly convenient. Our solutions provide retailers with the opportunity to fit into customers' mobile lifestyle and to make themselves easily reached on a 24x7 basis, augmenting retailers existing multi-channel properties. The challenge for retailers now is to understand how their particular customers want to take advantage of this new medium."

About Unbound Commerce

Unbound Commerce represents the vision that mobile devices will transform consumer commerce in the same way that they have transformed phone service. A pioneer in mobile retailing, Unbound helps leading retailers quickly establish their mobile presence using existing web assets, and deepen their engagement with customers through the always on, always connected mobile internet. Using the Mobile Presence platform's Software-as-a-Service model, companies can get up and running in just a few weeks. Visit www.UnboundCommerce.com for further information about Unbound Commerce, or contact us a [email protected].

Unbound's Mobile Presence is a registered trademark of Unbound Commerce, Inc.

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