All Press Releases for January 22, 2009

Fitness Footwear Champion Hi-Tec With New Company Slogan

Determined to provide the webs widest choice of sports and outdoors footwear, online retailer Fitness Footwear has expanded their range of hi-tec shoes among their many brands to live up to their new company slogan.



    WOOLMER GREEN, ENGLAND, January 22, 2009 /24-7PressRelease/ -- Renowned for their stocks of half sized shoes, this is the first time that the online retailer has conceived a slogan which will help to motivate their team of close knit colleagues while encouraging confidence in their customers that Fitness Footwear has a huge selection of shoes available and that they need not look anywhere else for appropriate sports and outdoor footwear.

The first of their many brands to see this special treatment is British favourite hi-tec who rose to popularity in the 1970s with their best selling hi-tec squash shoes.

MD Luke Barlow said that the goal of Fitness Footwear is to offer choice with a huge selection of shoes across the brands. Due to their wide range of in-demand footwear from fashionable classics like the hi-tec silver shadow to their more practical hi-tec altitude hiking boots, we felt that hi-tec would be an excellent brand to promote following the success Fitness Footwear has experienced with Merrell, simply because they offer so many variations and styles to choose from.

However, Mr Barlow also insisted that while Fitness Footwear offers the webs widest choice of sports and outdoors footwear they are no slouch when it comes to price either, promoting the Fitness Footwear Price Promise which has allowed them to rapidly increase their return business.

Fitness Footwear plans to expand its outdoor range with increasing styles of hi-tec hiking boots which have proven popular with their customer base of well dressed commuters and hardcore hikers.

In many ways, Fitness Footwear is also beginning to establish itself as a stockist of more fashionable footwear including a selection of ladies hi-tec boots and colourful hi-tec trainers, which have become popular with the growing retro fashion movement.

To meet the needs of their more extreme outdoor enthusiasts, Fitness Footwear also have a number of hi-tec waterproof Boots available, which include a range of industry leading magnum boots. Magnum boots are normally reserved for the British emergency services and armed forces due to their lightweight, but rugged design and superior moisture wicking properties, which makes them perfect for overcoming the harshest environments from dry deserts to steaming jungles.

Proud to offer the webs widest choice of sports and outdoors footwear, including hi-tec, Merrell and many more leading brands, Fitness Footwear is dedicated to overcoming the credit crunch with another excellent year in online retail while still offering Free UK Delivery with every order.

Source: Fitness Footwear
Website: http://www.fitnessfootwear.com

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Adam Smith
Fitness Footwear
Woolmer Green, Hertfordshire
England
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