SoftwareShortlist Named in Smart100

    ROSANNA, AUSTRALIA, April 18, 2009 /24-7PressRelease/ -- A new software comparison website has been judged one of Australia's 100 most innovative products, as announced recently at Anthill Magazine's inaugural Smart 100 Awards.

SoftwareShortlist.com compares and recommends software for small businesses. It is a free service that uses an online assessment process to deliver a unique shortlist of relevant products to each visitor.

The Smart 100 was unveiled at a ceremony on Thursday 9 April, 2009, held at LifeLab, Digital Harbour in the Melbourne Docklands. Created by business magazine Australian Anthill and research agency Colmar Brunton, the Smart100 used a panel of 1,600 'mavens' to judge the 861 entries.

In being named among the SMART 100, SoftwareShortlist joins a select group of prominent Australian innovators including Fermiscan, Bionomics, RedBubble, 99Designs and Aconex.

The award is the latest in a series of wins for the new software comparison website, which launched in February after receiving a merit-based Australian government COMET grant in January. It was also a finalist last year in the Vic Pitch '08 competition.

"SoftwareShortlist exists to connect small businesses with the right software, so the real measure of our success is how well we achieve that purpose," said co-founder Xavier Russo. "Of course, it is encouraging to be named as one of Australia's 100 most innovative products so soon after launch."

The range of software in the website's comparison service is continually being expanded. Accounting, email marketing, and IT help desk software will soon be added to the timesheet software for professional service firms and livestock software for farmers that is already available on SoftwareShortlist.com.

About SoftwareShortlist
SoftwareShortlist.com helps small businesses compare, select and buy the right software. It is owned and operated by Trigora Pty Ltd, a private company based in Melbourne, Australia. Trigora was founded in early 2008 by Craig Westcott and Xavier Russo, and acknowledges the support of the Australian Government via the AusIndustry "Commercialising Emerging Technology" (COMET) program.

About the Smart100
Leading business magazine Australian Anthill and market research leader Colmar Brunton joined forces to create the 'Smart 100', Australia's largest and most democratic innovation awards. The Awards process spanned over six months and harnessed the power of 1,600 mavens identified by Colmar Brunton to judge the 861 products entered.

"The 'SMART 100' Index is not just about unearthing these innovations. It is also about market testing the ideas by putting them under the scrutiny of people with a unique ability to gauge their future success," said Anthill Magazine founder and publisher, James Tuckerman.

What is Anthill Magazine?
Anthill is one of Australia's leading business magazines and online communities. It is dedicated to innovation, entrepreneurship and the commercial development of Australian ideas. Anthill is distributed nationally through over 1,200 newsagents, via subscription and through its recently re-launched website (http://anthillonline.com).

Who is Colmar Brunton?
Colmar Brunton is one of Australia's largest market research agencies, with offices in nearly every mainland state of Australia. Colmar Brunton stays at the forefront of technology by embracing new ways to gain greater insights from research. Colmar Brunton and Anthill have partnered in the development of a new methodology that combines traditional measures with new technologies and crowdsourcing techniques.

About Trigora Pty Ltd
Trigora Pty Ltd owns and operates SoftwareShortlist.com, a free service that compares and recommends small business software. For more information, please visit www.softwareshortlist.com

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